Expressions used in Everyday Spoken English in Social and Professional contexts
1) offer goods or services at a lower rate than competitors
How to MemorizePopularity MediumProfessional MediumSocial
If you undercut someone or something it means you offer goods or services at a lower price than others, or lower than the current market norm. To undercut something can also mean to cut or clear away the part below or under something. This meaning is most often used in haircuts for example. An 'undercut' is when the lower part of the hair is cut short leaving the top part slightly longer. As a noun and undercut can refer to the space left behind when a part is removed from the lower area of something: "Many animals live in the undercut of the hedge." An undercut can also refer to a piece of meat from the lower part of the sirloin.
Professional Examples (Basic)
The company were awarded the contract after they undercut the other bidders.
Undercutting competitors is one way of securing new clients.
Social Examples (Basic)
The new hairdresser is undercutting the prices of the competition. She will have a lot of customers but she will make some enemies.
I got a beautiful undercut of meat at the butcher's today for our dinner.
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