take (a/the) hit


1. suffer damage or loss, incur punishment or blame






Check Icon How to Memorize

sales took a hit during the recession

Check Icon Analysis

 punishment or blame can be incurred either willingly or unwillingly

Check Icon Social Examples (Basic)

  1. Tourism in the country has taken a big hit since last month's terrorist attack.
  2. My brother didn't want me to get into trouble for damaging the car so he took the hit for me. I really owe him for that!

Check Icon Professional Examples (Basic)

  1. Due to the recession, our sales last year took a hit. They were down 35%.
  2. My manager is pressurizing me to take the hit for project's failure so that he can save face. I'm now stuck between a rock and a hard place.

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