rub (it) in (sb's) face


1. flaunt your success to somebody or make them feel worse about an already difficult situation






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there's no need to rub it in his/her face

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To 'rub something in somebody's face' is to gloat or boast with the effect of making someone feel bad. similar in meaning to the expressions 'to rub it in', 'to rub salt in the wound' or 'to brag'. This is a casual idiom that is mainly used in social contexts.

Check Icon Social Examples (Advance)

  1. I know you just bought a brand new sports car. Stop rubbing it in my face!
  2. It's so easy for the others in my class to solve the equationsI find it so difficult and when they offer to help I feel like they are just rubbing it in my face.

Check Icon Professional Examples (Advance)

  1. You shouldn't keep bragging to co-workers that you got the promotion ahead of Darren. There's no need to rub it in his face.
  2. Carl is well aware that he made the wrong decision and has apologized for it. You really don't need to keep rubbing his face in it.

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