Expressions used in Everyday Spoken English in Social and Professional contexts


1) something formed before
  • How to MemorizePopularity MediumProfessional MediumSocial
    • preconceived ideas/notions/expectations
  • Analysis
     Something ‘preconceived’ is an idea or opinion formed before having evidence of its truth or validity. A ‘preconceived’ notion, for example, is a judgement formed before knowing if it is well-founded. Similar in meaning to ‘prejudiced’. Usually used more in formal contexts.
  • Social Examples (Advance)
    1. Once he had interviewed her, the journalist's preconceived notions about runway models fell away.
    2. He made the move to Japan without any preconceived expectations of what life would be like there.
    3. Religions provide people with preconceived ideas about how the world should be.
    4. She had a negative preconception about art galleries, but changed her mind after she visited one.
  • Professional Examples (Advance)
    1. The business collapsed because of preconceived notions about target consumers which were totally misguided.
    2. Knowing details about your target market can help to dispel preconceived notions and drive sales through targeted marketing.
  • Further Suggestions
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