the optics of something


1. the way something may appear to or be perceived by the public






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consider the optics of a situation

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Optics is a field of study on how light travels and is received. In a business or political context ‘the optics’ refers to how something looks or appears to the public or to others. “The optics of this move by the party infer a change in approach to the issue.” This is more of a formal expression you will not usually hear in social contexts.

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  1. The politician visited the migrant camp and promised to do more to help alleviate their plight. However, critics claim that she was more concerned with making sure the optics of the situation were right rather than trying to find a real solution to the crisis
  2. We need to consider the optics of our decisions as an ethical company now that we are in the public eye.

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  1. Senior Management at the struggling company did not consider the optics of the situation when they decided to award themselves lavish end of year bonuses despite ongoing job cuts. They have received widespread condemnation for their actions.
  2. The government have been criticized over the optics of their decision to enhance visa requirements.

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