moment of truth
Meaning(s)
1. the point at which a decisive event happens or you discover if someone/something has been successful
Popularity
High
Professional
High
Social
How to Memorize
the moment of truth had arrived; would it be a success or failure?
Analysis
A 'moment of truth' is a time when something is tested to determine its success or a serious decision must be made. The 'moment of truth' can have an impact on the future course of action and may be a turning point for a person or project. In marketing, the 'moment of truth' is the time when a customer first interacts with a brand and forms an opinion of it.
Social Examples (Basic)
- When I saw the letter from the college addressed to me, I knew that this was my moment of truth. I was about to find out whether all the hard work I had put into preparing for my exams had paid off.
- As I looked into the eyes of my opponent, I knew this was the moment of truth. My whole career depended on winning this fight.
Professional Examples (Advance)
- We had done all we could developing and marketing the product, and now that it was being rolled out to the public, the moment of truth had arrived - was it going to be a success or failure?
- The R&D department had spent months working on a prototype, and now it was the moment of truth.Would the device work when tested in the field or would we have to go back to the drawing board?
- The first moment of truth is when a consumer chooses one brand over another in a range of competing offering.