1. be the first, anticipate sth
be/stay ahead of/the game/curve
When you say something is 'ahead of the curve' or 'ahead of the game', it means you have been prepared for, or anticipated future events well. This is a popular phrase used to describe companies who are well prepared for advancements in technology or changes in the economic climate: "Apple is a company that prides themselves on being ahead of the curve when it comes to user experience." It can be used to talk about taking steps to prepare for the future and staying ahead of the competition: "All of our staff will be trained in the latest software so we remain ahead of the game in our industry.