Expressions used in Everyday Spoken English in Social and Professional contexts
1) visits or calls (door/business/telephone) to potential customers attempting to sell goods or services
How to MemorizePopularity HighProfessional MediumSocial
Cold callers are not very popular
Cold calling is a technique to which sales-people are accustomed. The calls or contact are known as 'cold' because the lead the salesperson is following is not considered to have a high sales percentage. The cold calling technique is aimed at customers who have not expressed interest in the product or service.
Social Examples (Basic)
My Dad is getting tired of answering the phone to those damned cold callers every night! They always seem to call when his favourite show is about to begin.
I made sure there would be no more cold calling at my house by installing a sign on my gate warning them off!
Professional Examples (Basic)
On your first day, your new best friend will be this phonebook. In the phonebook are leads that we have marked out for you. Get ready for a full day of cold calling!
The reason Jake hit his target so early is because he used unknown leads and cold called them. Who would have imagined he would get so lucky?
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