Expressions used in Everyday Spoken English in Social and Professional contexts
get footholdgain foothold
1) a secure position, a firm basis for further progress
How to MemorizePopularity MediumProfessional MediumSocial
gain/get a foothold in sth
A 'foothold' is literally a place where someone can lodge their foot to support them when rock climbing. To get or gain a foothold means to have an established place or strong position from which to progress from at a later time. You might hear someone talk about a company having 'a foothold in the market' for example. This phrase is used more often in professional contexts.
Professional Examples (Basic)
The brand aimed togain a strong foothold in the marketin their first year of trading.
Getting a foothold in the lucrative New York marketproved difficult for the start-up technology company.
Social Examples (Basic)
He lost his foothold while climbing a tree, fell and broke his arm.
I much prefer to support local businesses rather than the global brands that are trying to get a foothold in our town.
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