How to Memorize

gain/get a foothold in sth

Analysis

A 'foothold' is literally a place where someone can lodge their foot to support them when rock climbing. To get or gain a foothold means to have an established place or strong position from which to progress at a later time. You might hear someone talk about a company having 'a foothold in the market', for example. This phrase is used more often in professional contexts.

Professional Examples (Basic)

1. The brand aimed to gain a strong foothold in the market in their first year of trading.
2. Getting a foothold in the lucrative New York market proved difficult for the start-up technology company.

Social Examples (Basic)

1. He lost his foothold while climbing a tree, fell and broke his arm.
2. I much prefer to support local businesses rather than the global brands that are trying to get a foothold in our town.

Further Suggestions