Expressions used in Everyday Spoken English in Social and Professional contexts
1) receive support or backing, achieve momentum/recognition, make progress
How to MemorizePopularity MediumProfessional LowSocial
gain traction on this idea/proposal, gain traction in the market
If a company or organization ‘gains traction’ it means they have attracted customers, support or recognition. This phrase is usually used to talk about the success of a project or commercial operation and has a positive connotation. Traction in a business context means to gain momentum. "Our product is gaining traction on social media." You are more likely to hear it used in professional situations.
Professional Examples (Advance)
TheStart-up gained traction after being featured on a popular TV show. Afterwards, they found it hard to keep up with demand.
This year we have an exponential growth rate, and profits are increasing. We'rereally gaining traction in the European market.
Social Examples (Advance)
I put a new song up on youtube and it has thousands of hits, it's really starting to gain traction.
I am looking for new ways ofgaining traction on my Instagram account.
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