Expressions used in Everyday Spoken English in Social and Professional contexts

gain traction

gain traction
1) receive support or backing, achieve momentum/recognition, make progress
  • How to MemorizePopularity MediumProfessional LowSocial
    • gain traction on this idea/proposal, gain traction in the market
  • Analysis
     If a company or organization ‘gains traction’ it means they have attracted customers, support or recognition. This phrase is usually used to talk about the success of a project or commercial operation and has a positive connotation. Traction in a business context means to gain momentum. "Our product is gaining traction on social media." You are more likely to hear it used in professional situations.
  • Professional Examples (Advance)
    1. The Start-up gained traction after being featured on a popular TV show. Afterwards, they found it hard to keep up with demand.
    2. This year we have an exponential growth rate, and profits are increasing. We're really gaining traction in the European market.
  • Social Examples (Advance)
    1. I put a new song up on youtube and it has thousands of hits, it's really starting to gain traction.
    2. I am looking for new ways of gaining traction on my Instagram account.
  • Further Suggestions
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