How to Memorize

establish a connection with a client/supplier, establish a bond between client and supplier

Analysis

To 'connect' or 'bond' in a literal sense is to form securely, or fix two things firmly together with glue or cement. The expressions to 'establish a bond' or 'establish a connection' transfers that meaning to figuratively express something that helps establish trust and brings people closer together, whether through shared interests, beliefs, or experiences. It is often used in a professional context to refer to friendship, winning trust, or creating a good working relationship. A phrase with a similar meaning is 'bring together' or 'build a relationship'. 

Professional Examples (Basic)

1. It is essential to establish a connection between the brand and the consumers before trying to sell them anything.
2. Social media sites can provide a great opportunity to establish a connection with others working in your field, but nothing compares to meeting someone face to face.
3. In social media marketing, one of the key things is to establish a common bond with your followers.
4. Many salespeople like to establish a bond with their clients by taking them to dinner or another social event.

Social Examples (Basic)

1. Our trip to the mountains helped my father and I establish a bond that strengthened our relationship.
2. It is hoped the two pandas will establish a connection within the enclosure and mate during the season.

Further Suggestions