Expressions used in Everyday Spoken English in Social and Professional contexts
establish a (bond/connection) (with/between)
establish a bond withestablish a bond betweenestablish a connection withestablish a connection between
1) create a relationship, begin or form a common bond
How to MemorizePopularity HighProfessional LowSocial
establish a connection with a client/supplier, establish a bond between client and supplier
To 'connect' or 'bond' in a literal sense is to form securely, or fix two things firmly together with glue or cement. The expressions to 'establish a bond' or 'establish a connection' transfers that meaning to figuratively express something that helps establish trust and brings people closer together, whether through shared interests, beliefs, or experiences. It is often used in a professional context to refer to friendship, winning trust, or creating a good working relationship. A phrase with a similar meaning is 'bring together' or 'build a relationship'.
Professional Examples (Basic)
It is essential toestablish a connection between the brand and the consumersbefore trying to sell them anything.
Social media sites can provide a great opportunity toestablish a connection with others working in your field, but nothing compares to meeting someone face to face.
In social media marketing, one of the key things is toestablish a common bond with your followers.
Many salespeople like toestablish a bond with their clientsby taking them to dinner or another social event.
Social Examples (Basic)
Our trip to the mountains helped my father and I establish a bond that strengthened our relationship.
It is hoped the two pandas will establish a connection within the enclosure and mate during the season.
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