Expressions used in Everyday Spoken English in Social and Professional contexts


1) modify something to suit a particular individual or task
  • How to MemorizePopularity HighProfessional HighSocial
    • customization of car/product/service
  • Analysis
    To customize something means to modify it or duke it to suit an individuals needs or tastes. You could customize a car to make it more accessible or to add more features for example. You might be able to customize a package or a subscription to better match your needs. This expression is often used in marketing to make something sound more individualized.
  • Social Examples (Basic)
    1. The customization of the sports' car increased it's value by $5000!
    2. You may actually save money by customising a laptop as you are not paying for features that she will not use.
  • Professional Examples (Basic)
    1. So, we've decided that the product should allow for customization in order to improve user experience.
    2. We're not in the habit of customizing our service for our users, but we can make an exception in this case.
    3. We customized the plan to better suit the business, and this resulted in increased profits.
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