The verb to cultivate can mean to prepare the use of soil for planting and growing crops and plants. To cultivate can also mean to develop the growth of something or someone. To cultivate can also mean to develop an image or skill by practising or training. You can also cultivate a relationship meaning to seek out people to share your interests or to develop a friendship.

1. The company have used clever advertising to cultivate a positive public image, but behind closed doors they routinely engage in shady practices.
2. I have spent a lot of years cultivating strong relationships with influential people in my line of work because I firmly believe that having good contacts is the best way to get ahead in business.
3. While her predecessor liked to scream and shout at staff, Marie took a more cultivated approach to management. She would give instructions clearly but calmly, and always let people have their say. 

1. The adopt-a-grandparent program cultivated many great relationships between young people and the older generation.
2. I didn't think it was possible to cultivate an avocado plant in this part of the hemisphere.