change of tack
Meaning(s)
1. choose a different strategy (usually done after trying one that fails)
Popularity
High
Professional
High
Social
How to Memorize
try a change of tack
Analysis
This expression comes from 'tacking' a boat to help it to change direction. To 'change tack' or have a 'change of tack' means to change or reverse a decision, opinion or alter the course of action. "The funders had a change of tack when they saw the reality of how people were living." "We need a change of tack to encourage young people to invest in pensions." This is a common phrase you will hear in social and professional situations. Similar meaning expressions include 'a change of tactics', 'a fresh approach' and 'a change of direction'.
Professional Examples (Advance)
- We tried a change of tack in our marketing to get a better response from our consumers.
- After many failed attempts to beat their rivals, they tried a change of tack and finally won the championships.
Social Examples (Advance)
- I wasn't seeing good results with my fitness plan so I had to change tack and try something new.
- My toddler will do anything to get out of taking a bath. We have to change tack all the time.