Expressions used in Everyday Spoken English in Social and Professional contexts

bottom of the funnel

bottom of the funnel
Meaning(s)
1) the final stage of a buyer's journey from awareness of a product/service to purchase
  • How to MemorizePopularity MediumProfessional MediumSocial
    • a test drive/free trial is a good bottom of the funnel strategy to convince a potential customer to make a purchase
  • Analysis
    The bottom of the funnel refers to the final stage in a buyers journey. This is a business term used in professional or formal contexts.
  • Professional Examples (Advance)
    1. As an owner of a car dealership, John has always found that the most effective bottom of the funnel strategy is to offer a test drive. He believes that there is nothing like trying the product first-hand to convince a potential customer to make the final step and commit to a purchase.
    2. Our marketing team creates both top of the funnel content, to raise awareness of the business and its products, and middle of the funnel content, to help match interested consumers to a suitable product or service. At the bottom of the funnel, our dedicated sales team push through purchases and try to encourage repeat business.
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