Expressions used in Everyday Spoken English in Social and Professional contexts

back to basics

back to basics
Meaning(s)
1) return to the most simple or important aspect of something
  • How to MemorizePopularity HighProfessional MediumSocial
    • things are getting too complicated, let's get back to basics
  • Analysis

    Sometimes, things can get too complicated and it can seem like the old way was the best. This is when people talk about 'getting back to basics', or revisiting an earlier way of doing something. A lot of companies trying to promote organic or environmentally-friendly methods use this expression to advertise their products or services, as a way of stating that they are not using modern or advanced means of production, or they are avoiding additives such as chemicals or synthetics. You'll hear this expression used more in professional contexts than social ones.

  • Professional Examples (Basic)
    1. The design plans for the product were too complicated and proved unworkable. The team needed to get back to basics and come up with something straightforward and efficient.
    2. The manager wished to adopt a back-to-basics approach to customer care, stressing the importance of human interaction over technology.
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