vanity - pride
‘Vanity’ is the quality of being ‘vain’ or thinking too much of yourself or your appearance. It is often linked to the word ‘pride’, and while it is similar, there are a couple of key differences. Unlike ‘pride’, ‘vanity’ is often baseless and unearned. It also tends to be more centred on trying to get others to think well of you, rather than merely thinking well of yourself. Always used in a negative context.
Ciara’s charitable efforts are driven more by vanity than benevolence. She only does it to make herself look good.
It’s totally unnecessary for the local council to be given a new office building. It’s just an expensive vanity project to highlight their perceived importance in the community.
The job candidate had a list of accomplishments and qualifications which she described without exaggeration or vanity.