not ashamed or embarrassed
unabashed - shameless
If somebody is ‘unabashed’ then they act without concern for any possible shame or criticism that might come their way, especially when doing something considered unusual or rude. This word is the opposite of ‘abashed’, which means ‘embarrassed’, though that term is no longer commonly used. You will generally only see this word in the form of ‘unabashed’ or ‘unabashedly’. Can be used in both a positive and negative way.
I’m an unabashed supporter of that controversial politician. I believe he’s doing important work and I don’t care what people think of me for it.
Our manager is unabashedly sexist. His attitude towards women is archaic and he seems to revel in the disquiet it causes.
Despite recent setbacks, Sarah seems quite unabashed. She is as doggedly determined as ever to get her business off the ground.