cause somebody to feel shame or embarrassment
mortify - embarrass
The word ‘mortify’ was once used in association with death. It has since been adapted to express a deep form of shame or embarrassment, but its connection with death is still seen in the phrase ‘dying with embarrassment’.
It must mortify him to know that it was his mistake that led to the deal falling through.
When my boss criticized me in front of the whole office, I was absolutely mortified!
I think people erroneously took my mortification about what happened as an admission of guilt.