money or profit
lucre - money
The informal word ‘lucre’ refers to monetary gain, especially that obtained as a result of dishonest, immoral, or illegal activity. For that reason, the term is most commonly used to express disapproval, with the adjective ‘filthy’ frequently preceding it. However, occasionally the context may be humorous.
I don’t trust or respect any journalist who would be willing to exchange their morals for some filthy lucre.
Corruption in politics has always been a major problem. The lure of lucre is simply too much for many politicians.
When you’re a stinking rich Hollywood actor, I hope you’ll give your old friend a share of the lucre!