shame or embarrassment
ignominy - shame
If you feel deep, personal humiliation, especially in public, or if a situation or event causes you to feel that way, then it can be called an ‘ignominy’. This formal word implies that you have, temporarily at least, lost your good name or reputation as a result and that you will need to rebuild to get back to where you were before.
The entrepreneur had a number of high-profile failures to her name, but the success of her latest project launched her from ignominy to wide-spread acclaim.
After my ignominious failure to get the deal over the line, I was embarrassed to show my face in the office the next day.
I was ignominiously fired by my boss after he first reprimanded me in front of all my co-workers. It was a humiliating experience.