persuade somebody not to do something
dissuade - deter
To ‘dissuade’ is to convince or advise somebody not to believe something or to take a particular course of action. This can be achieved in a variety of ways, ranging from wise council and incentives to threats and punishments. For that reason, this word can have both positive and negative connotations.
Alex was furious about how he had been judged in his performance review and threatened to walk out. Luckily, I managed to dissuade him from taking such drastic action.
If a customer calls us to cancel their service, we use diversion and dissuasion tactics to try and prevent them from doing so.
We must ensure that our punishments for policy breaches are dissuasive, but not too draconian.