adage

An ‘adage’ is a condensed and memorable saying that has been around for a while and expresses a general truth, or something that is taken to be true by a lot of people. As it is a pithy phrase that says something wise and meaningful about the human experience, it is often used in speech or writing to convey or encapsulate a broader message or concept.

1. When it comes to buying property, I typically advise clients to go by the old adage, “location, location, location.”

2. We need to be patient and take our time expanding the business. As the adage goes, “It’s a marathon, not a sprint.”

3. In a position of authority, you must do what you think is best rather than trying to placate others. To get that point across, I always repeat the old adage, “you can’t please all of the people all of the time.”